LOS ANGELES, May 10, 2016 /PRNewswire/ — Responding to demands by advertisers for more mobile video advertising opportunities, MovieTickets.com, a leading global provider of remote movie ticketing, and the digital advertising software company Addroid have today announced a partnership to launch a new mobile outstream video product. The Mobile Marquee was designed to meet the needs of entertainment advertisers, specifically motion picture studios and other original content producers. With MovieTickets.com’s highly relevant audience profile behind it, the product is gaining rapid adoption with digital media buyers for major motion picture campaigns.
“With the majority of movie-going audiences now on mobile devices, delivering high quality brand storytelling on mobile is more important than ever, both on our mobile site and in our mobile apps.”
-Joel Cohen, CEO, MovieTickets.com
Having extensive experience in the entertainment vertical, the firms hatched the partnership after working across the table on theatrical release campaigns, where they both saw a clear opportunity for more video storytelling on mobile. Addroid, traditionally a brand partner working alongside media agencies, originally developed the technology behind the Mobile Marquee.
“We looked around the industry and came to the conclusion that to improve the quality of mobile inventory for our buy-side entertainment clients, Addroid would need to bring its technical expertise to publishers directly and create entirely new mobile outstream video formats.”
-Andrew Hunt, Chief Commercial Officer, Addroid
The product is the first of its kind to offer autoplay video across all mobile devices, combined with a high-definition (HD), full-screen movie trailer experience. Major motion picture studios are using the new Mobile Marquee product to drive brand awareness for summer blockbusters.
MovieTickets.com is a leader in advance movie ticketing with 250 theater chains, representing nearly 29,000 screens worldwide in its group, offering moviegoers a quick and convenient way to purchase tickets online, via mobile devices and at 877-789-MOVIE. The company currently enables remote ticketing for consumers across 21 countries/territories including the United States, Canada, United Kingdom, Ireland, Argentina, Puerto Rico, the Dominican Republic and the Caribbean. Fans can stay connected with MovieTickets.com through Facebook (facebook.com/MovieTicketscom), Twitter (twitter.com/movietickets) and YouTube (youtube.com/c/movietickets).
Founded in 2010 and based in Los Angeles, California, Addroid empowers brands to deliver their message with full creative impact across all platforms. Addroid is both an innovative ad unit format and a web-based platform for building and securely serving autoplay video display ad units. The patent-pending technology stack empowers the advertiser, the creative agency or the publisher, to build once without coding, while the software seamlessly manages secure ad delivery across handheld, tablet and desktop platforms.